The importance of Big Data, insights in human behaviour

AfbeeldingWolfram Alpha, a computational search engine, released a detailed report Wednesday about people’s friendships and relationship habits on Facebook.
The research is corralled from the details of more than one million people who have signed up for a free feature on the Wolfram Alpha Web site, Personal Analytics for Facebook, that uses complex algorithms to answer questions and generate reports about the social network.

See the detailed report about facebook here: http://www.wolframalpha.com/facebook/